Sarah Palin Wears ESS Glasses on New Television Series

November 12, 2010 -- Sun Valley, ID USA

An image of the former Alaska governor wearing ESS ICE NARO(tm) glasses was featured by news agencies worldwide and made the cover of USA TODAY as her documentary series "Sarah Palin's Alaska" nears airing.

The ESS ICE(tm) series high-impact eyeshields are possibly the world's most widely-used sunglasses.  The battlefield-proven ICE(tm) is the standard issue eye pro of the U.S. Marine Corps and has been issued to numerous police forces and militaries worldwide, including the UK MoD. The ICE(tm) and smaller-fitting ICE NARO(tm) were also issued to the U.S. Army and U.S. Air Force for many years before being replaced this year by ESS' new flagship product, the Crossbow(tm).[BREAK]

The use of the ICE NARO(tm) product by Sarah Palin in the 8-part TV series highlights the performance and protection that ESS eyewear offers for a wide variety of outdoor activities beyond the battlefield. Many sports carry a risk of eye injury, so preparedness with proper eye protection is key to preventing accidental loss of vision. ESS products combine ballistic impact resistance with distortion-free optics, style and comfort.

ESS ICE(tm) and ICE NARO(tm) eyeshields are compliant with U.S. Federal OSHA, ANSI Z87.1+, U.S. MIL SPEC MIL-PRF-31013, CE EN 166, and provide 100% UVA/UVB protection.

Note: ESS has no commercial or political affiliation with Sarah Palin.